A small professional services organisation wanted to expand their services but were struggling how they could do this.
MacLennan Norman worked with them to firstly analayse their existing business resources, how they had secured the client and what their competitors were offering.
Once this was identified it became clearer what differentiated them from their competitors.
A new website was designed based on the findings and a marketing company worked with the client and MacLennan Norman to re-launch their business.
- The directors have a clearer understanding of their business.
- The directors can now focus on targeted business opportunities.
- Increased market awareness of the company.